Custer Gold Discovery Days
July 18 - July 20
Every year, the scenic town nestled within the captivating Black Hills and Badlands of South Dakota transforms into a vibrant festival that transports visitors back to 1874, the year Lieutenant Colonel George Custer discovered gold. This discovery not only unveiled the mineral wealth of the region but also its extraordinary beauty. Today, the Gold Discovery Days celebration honors this historical moment with a plethora of activities designed to delight visitors of all ages.