• Evening Lighting Ceremony at Mount Rushmore

    Under the starlit canvas of the night sky, join us for a unique celebration that lights up the monumental faces of George Washington, Thomas Jefferson, Theodore Roosevelt, and Abraham Lincoln.…

  • Sturgis Camaro Rally

    Parades & Show & Shine Experience the thrill of two incredible parades, including a special salute to veterans as you drive through the Fort Meade VA Center and a roaring…

  • Free Entrance Day in the National Parks August 4

    Experience the beauty of national parks during the 2025 free entrance days hosted by the National Park Service. On select days, all parks with entrance fees open their gates at no cost, welcoming everyone to discover the nation's natural and historic treasures. Other fees, such as reservations or timed entry, may still apply. This event…

  • Mt Rushmore Rodeo at Palmer Gulch August 9

    The Mount Rushmore Rodeo offers a variety of classic rodeo events that will keep you on the edge of your seat. Watch as brave cowboys take on massive bulls in bull riding, and enjoy the raw skill of saddle bronc riding and bareback riding. Get your adrenaline pumping with team roping and cheer on the…

  • Mt Rushmore Rodeo at Palmer Gulch August 16

    The Mount Rushmore Rodeo offers a variety of classic rodeo events that will keep you on the edge of your seat. Watch as brave cowboys take on massive bulls in bull riding, and enjoy the raw skill of saddle bronc riding and bareback riding. Get your adrenaline pumping with team roping and cheer on the…

  • Kool Deadwood Nites

    Kool Deadwood Nites brings car lovers together for six days full of classic cars, classic music, and classic fun. It’s a 50’s and 60’s sock hop – Deadwood style. Enjoy a parade, show and shine, and free concerts on Main Street featuring the biggest names in rock ’n roll history. This annual event in Deadwood…

  • Sturgis Mustang Rally

    Whether you're racing at high speeds, cruising through scenic routes, or showing off your Mustang, Sturgis offers an unforgettable adventure for all. This destination is perfect for Mustang lovers of all ages and provides the ideal mix of excitement and family fun. From thrilling competitions to leisurely drives, Sturgis has something for everyone. Don’t miss…

  • Dakota Five-O

    Prepare yourself for an exhilarating adventure at the Dakota Five-O, the premier mountain bike race in the Black Hills. This highly anticipated event attracts riders from across the country, drawn by its challenging terrain, stunning landscapes, and festive atmosphere. Whether you’re a seasoned pro or an enthusiastic amateur, the Dakota Five-O promises an unforgettable experience.

  • Black Hills Polkapalooza at Palmer Gulch

    Get ready to immerse yourself in a lively atmosphere with toe-tapping music and impressive dance performances. Our event features energetic tunes and showcases of traditional German dance that will keep you entertained all night long. Whether you’re dancing or simply enjoying the show, the vibrant performances are sure to make your experience memorable. Indulge in…

  • Black Hills Rails to Ales

    Embark on a one-of-a-kind journey through the heart of the Black Hills. The Black Hills Rails to Ales event offers a scenic 16-mile bike ride along the iconic Mickelson Trail, taking you through lush forests and vibrant fall landscapes. Whether you're an avid cyclist or a casual adventurer, this experience combines outdoor beauty with local brews and…